Free tool
Champion pipeline calculator
Your best customers and champions move jobs more often than you'd think, taking the relationship with them. This shows how much warm pipeline is sitting dormant in contacts you already know.
Under two minutes. No email. Nothing you enter leaves your browser.
Your result
Warm pipeline sitting dormant
The pipeline value in contacts who are likely to change jobs this year, if none of them are currently being tracked or followed up.
Contacts likely to change jobs this year
Average deal value
All figures are in the currency you entered.
What a realistic capture could be worth
A job change starts a conversation, it does not guarantee a deal. Set your own view of how much of that dormant pipeline could realistically convert. The default range of 3 to 10 per cent is deliberately cautious.
Move the percentages to whatever you believe. This is an estimate you control, not a forecast and not a promise of recovered revenue.
Why this works
Outreach based on a job-change signal converts at roughly two to three times the rate of unprompted cold outbound, and signal-based emails see reply rates of roughly 5 to 18 per cent, against 1 to 3 per cent for a generic cold email. The person already knows you, you are just catching them at the right moment.
You've found real dormant pipeline in contacts you already know.
The diagnostic finds out what's driving it, and builds the plan to fix it.
Book a diagnostic callHow we calculate this
The formula
- Job-changers per year. Your total contacts, multiplied by the share who typically change jobs each year. We round to the nearest whole contact.
- Job-change pipeline value. Job-changers per year, multiplied by your average deal value. This is the headline figure.
- Realistic capture range. Job-change pipeline value, multiplied by the low and high percentages you set. The defaults of 3 and 10 per cent are set lower than on our other calculators deliberately, a job-change signal starts a conversation with someone who already knows you, it does not guarantee a meeting, let alone a deal.
A check you can do on paper
500 contacts across your customers, closed-lost deals and champions, with 25 per cent changing jobs each year, gives 125 job-changers, and a job-change pipeline value of 3,750,000 at an average deal value of 30,000. A default realistic capture range of 3 to 10 per cent puts recoverable value at 112,500 to 375,000.
Benchmark sources
- Average tenure in a role runs roughly two and a half to three years across most professional roles. Widely cited across recruiting and sales-signal research, treat as directional.
- Outreach based on a job-change signal converts at roughly two to three times the rate of unprompted cold outbound. UserGems and Amplemarket, sales-signal platform data.
- Signal-based emails see reply rates of roughly 5 to 18 per cent, against 1 to 3 per cent for generic cold email. Autobound and Instantly, 2026 benchmarking.
- All of the figures above come from vendors that sell signal-based outbound tooling, so treat them as directional rather than independently verified. This is reflected in the deliberately conservative default capture range above.
What happens to your numbers
Everything runs in your browser. Nothing you enter is stored or sent anywhere. The only thing we record is a single anonymous event that says a calculation was completed, with none of your numbers attached.
Ready to find out what's driving this for you?
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