About
The people who set the strategy do the work.
Holdside is a two-person go-to-market firm. We both set the strategy and we both do the work, across demand generation, RevOps, content, SEO, AI and automation. You deal with us, throughout.
Why we exist
Most advisers hand over a slide deck and leave, and it is still on the shared drive a year later. Most agencies swap the senior team out after the pitch and report in impressions. In between, the commercial part of the value creation plan slips another quarter. We do both halves, strategy and delivery, on a hold-period clock.
Where we start
The pipeline is already in your CRM.
Four plays we run first, before anyone buys a cold list.
Then we build out the rest of your market from the same engine.
Size each play in two minutesThe people who do the work
Two operators, one engine.
Barney Woodbridge
Co-founder
Danny Mitchell
Co-founder
We both set the strategy and we both do the work, end to end, from the first diagnosis to the board pack. Seventeen-plus years combined across the whole go-to-market engine, in complex B2B software and services, building the engines with AI and automation, shipping the content that ranks and converts, and running the spend, the systems and the reporting. It is one stack, not separate specialisms. RevOps and data underpins it, feeding the targeting for demand generation and the angle for content and SEO.
Why us
Not a deck you can't execute.
Not a relationship that changes hands.
Not conclusions built on data nobody checked.
We set the strategy and do the work ourselves. The two people who scope the engagement are the two people who deliver it, and nothing we recommend rests on a number we haven't checked against a second source.
Modern stack, sceptical operators
We run the same modern stack every agency now claims. AI through the whole workflow, automation across data, outbound and reporting. That's table stakes, and it's why we move fast. It's not why you'd hire us.
You'd hire us because a tool's output is a claim, not a fact. Before anything becomes your plan, we check it against a second source. The CRM against the pipeline data. The CEO's read against the real loss reasons. Fast is easy now. Right is the hard part.
How we think, and the record behind it
We are a new firm, so the record here comes from our prior roles, in B2B software and services businesses of a similar size to the companies private equity firms own. We will add named client results here as our first engagements complete.
Start here
The fastest way to see how we think
Book the diagnostic. It is a short, low-risk way to see how we work before anything bigger.
Book a diagnostic call